Campo’s Popping Up Around Town
Seventh Congressional District candidate Gabrielle Campo has been working her district pretty hard since she was chosen to replace Jon Elrod on the November ballot. In what many see as an uphill battle for any Republican in the district that lies entirely in Marion County, Campo yard signs have been popping up everywhere. Now, in addition to those yard signs, she has billboards. The one below is near Allisonville and Binford Blvd. (picture taken by Mike Jezierski on his way to the podcast recording)
From a purely consultant perspective, this sign has its pluses and minuses. The minus is that it mentions her opponents name. First rule of thumb in political advertising, never mention your opponent if you don’t have to. The pluses, however (and this is why Andre Carson’s name is in the ad in the first place) is her tag line “More than a name”. Bam! That hits at the heart of why Andre was elected in the first place, because of his name. In addition, it shows voters how to scratch their ballot.
I don’t know just how many of these billboards are up around town, but after the podcast, Adam Longworth (aka Squidward) called me to say that there is also one at 10th and Mitthoeffer.
Hopefully we start seeing more around town.
October 12th, 2008 at 8:42 am
Does it really matter? Although it’s nice to see that perhaps she’s figured out this isn’t a race for student council.
Now if only she’d actually come up with some specifics, instead of the bland generalities that make it appear as if she doesn’t understand the issues.